“We believe in girl power and use beauty to rally a nation of superwomen, one swatch at a time.” -Founder, Warpaint.

Warpaint is a makeup brand that’s all about embracing the power and multidimensionality of women and girls. Makeup is so universal and loved, yet some may call it a frivolous, trivial, feminine fixation. Without taking the fun and play out of makeup, Warpaint effortlessly turns this narrative on its head. To Warpaint, makeup is the fun, powerful ritual, warrior women perform before battle. Focused on being an affordable yet quality brand for women age 16-35, Warpaint is a brand for the girl who owns her look, it's for strong, confident girls and women battling it out beautifully. 

The Identity for Warpaint revolves around attaining a chic military aesthetic by contrasting traditional girly aesthetics with rugged military visuals. The identity is both pretty and strong, both delicate and brash. Rather than present these concepts as opposing, they are cohesively contrasted into a beautiful identity that tells a story of the confidence, playfulness, strength, androgyny, feminity, and multidimensionality of girl power.

The Identity constantly works the line between strong and pretty. The pretty, delicately painted flowers contrast their strong, spartan colors and the bold camo pattern they create. The delicate, curvy and soft logo marque contrasts the strong, martial nature of the logotype. Flowers and bright pastels are a representation of delicate feminity and beauty, while the typeface, camo colours and other military undertones represent might, while illuminating the brand name even further. Together, these elements combine to tell a story of owning beauty and strength suitable for a modern-day Amazonian. Strong women are all around us and a lot of them wear war paint.

“We believe in girl power and use beauty to rally a nation of superwomen, one swatch at a time.” -Founder, Warpaint.

Warpaint is a makeup brand that’s all about embracing the power and multidimensionality of women and girls. Makeup is so universal and loved, yet some may call it a frivolous, trivial, feminine fixation. Without taking the fun and play out of makeup, Warpaint effortlessly turns this narrative on its head. To Warpaint, makeup is the fun, powerful ritual, warrior women perform before battle. Focused on being an affordable yet quality brand for women age 16-35, Warpaint is a brand for the girl who owns her look, it's for strong, confident girls and women battling it out beautifully. 

The Identity for Warpaint revolves around attaining a chic military aesthetic by contrasting traditional girly aesthetics with rugged military visuals. The identity is both pretty and strong, both delicate and brash. Rather than present these concepts as opposing, they are cohesively contrasted into a beautiful identity that tells a story of the confidence, playfulness, strength, androgyny, feminity, and multidimensionality of girl power.

The Identity constantly works the line between strong and pretty. The pretty, delicately painted flowers contrast their strong, spartan colors and the bold camo pattern they create. The delicate, curvy and soft logo marque contrasts the strong, martial nature of the logotype. Flowers and bright pastels are a representation of delicate feminity and beauty, while the typeface, camo colours and other military undertones represent might, while illuminating the brand name even further. Together, these elements combine to tell a story of owning beauty and strength suitable for a modern-day Amazonian. Strong women are all around us and a lot of them wear war paint.

Project Type
Logo Design, Animation, Print Design

Project Type
Logo Design, Animation, Print Design

Date
September 2017

Date
September 2017